LICENSING EXPO: repositioning campaign for the largest trade show within the $150 billion global licensing marketplace
LICENSING EXPO Trade Show: re...
PREVIEWS INSIDE OUT: Blog and Social Media Platform for the luxury division of Coldwell Banker Previews International
PREVIEWS INSIDE OUT: Blog and...
Consider one of the top 10 most anticipated films at Cannes this year is Sofia Coppola's new film 'The Bling Ring' - a crime caper that is based on a true story of Hollywood wannabes who burglarize the homes of the rich and famous (Paris Hilton, Orlando Bloom, Lindsay Lohan, to name a few victims). She is a true artist - her films are aways engaging with unspoken nuances and great style. MC2 is looking forward to...Read Full Article
New York's Pier 57 was host for the new Collective Design Fair - 22 galleries participated and this is our personal favorite by Johnny Swing called 'Murmuration' made of welded nickels and stainless steel.Read Full Article
Kate Upton is looking amazing (as usual) shot by Testino (always amazing) - and she's got a new movie role opposite Cameron Diaz and Leslie Mann! AND what is this we're reading about a lingerie line? Um HELLO, we would be thrilled to help with the marketing.Read Full Article
Hedi Slimane is creating Keith Richards wardrobe for the Rolling Stones upcoming 50 Years and Counting tour. Saint Laurent's new creative genius has been integrating the rock-n-roll style icons into the campaign (Kim Gordon, Courtney Love, Marilyn Manson) - Keith will be the first to get his own namesake garments.Read Full Article
The Licensing Expo show is only 7 weeks away and the show has surpassed its projections. The campaign creative objective was to grow the show up - and cover all the various types of business that will be attending. Well, the numbers are in - and we are thrilled to have been apart of the process!Read Full Article
Madonna is making all the best dress list today for her appearance at last nights Met Gala event - wearing Givenchy and her make up by our dear friend Gina Brooke, she got the concept of Punk and elevated it. Congrats to her and Gina Brooke! Check out Gina's new website that MC2 created: GinaBrooke.comRead Full Article
The property has a rich history dating back to the infamous bidding war between Donald Trump and SunCal - with SunCal wining the bid at $125 Million. Jean Nouvel was hired to create a architectural masterpiece entitled the 'Green Blade'. Now under new ownership, developer Crescent Heights has a new vision is in place with a 40 story glass residential tower to be erected. MC2's new teaser campaign debut and has received positive response. More...Read Full Article