VALENTINO’S NEW FLAGSHIP STORES NEW LOOK BY DAVID CHIPPERFIELD, PARIS, NEW YORK AND LONDON

CPP-Luxury.com  February 22, 2013

After a partial closure for the whole of 2012, Italian house of Valentino is re-opening this weekend its newly refurbished flagship in Paris on Avenue Montaigne according to WWD.  Architect David Chipperfield who has redesigned Valentino’s flagship store in Milan, last year, has also been responsible for the Paris flagship store, which he says is ”in line with the concept of the store in Milan”.

The store is divided into rooms that are characterized by an iconic element, like every element of the Valentino language: a vertical mosaic of mirrors in the accessories area, for example, imagined as a library; the gray leather used in the dressing rooms, the most personal and coziest space; the white plaster walls; the parquet; the terrazzo marble on the floors and molding. There are no sharp corners or angles: everything is curved and soft to transmit an idea of grace and lightness.

David Chipperfield combines the past with a contemporary sense, imagining a space that embraces the future and the past. Majestic and sleek, it has a grand, calm and solemn sense about it. After all, we believe that having a heritage with a glorious past is the true luxury. For the corner entrance of the store on Avenue Montaigne, Chipperfield built a brass cylinder, which he considers almost a totem which marks the door. The entire Parisian store which covers 4,300 square feet will be dedicated to women, featuring all product lines.

Valentino is due to re-open,its flagship store in New York by Fall, in a different location, after having closed its Madison Avenue location. Valentino’s London store on Sloane Street is also expected to undergo renovations and re-open this year.

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