FASHION 2.0 AWARDS: DIGITAL MEDIA’S FINEST

Rachel Bernstein; Fashion Week Daily  March 14, 2013

The cream of the fashion digital media crop gathered at the SVA Theater for the fourth annual Fashion 2.0 Awards. Created by Yuli Ziv, the founder of Style Coalition, the accolades pay homage to fashion’s finest techies.

It came as no shock that DKNY was bestowed with the award for best Twitter. Aliza Licht’s DKNY_PR Girl has garnered her 434,936 followers and counting. And the other digital media mavericks that took home awards? Marc Jacobs for best Facebook, Anthropologie for best Pinterest (a new category this year), and Saks POV for best blog. Later on, Rent The Runway founders, Jennifer Hyman and Jenny Fleiss were honored with the second annual Fashion 2.0 Visionary Award in acknowledgement of their site’s epic achievements. “You have to be a little bit crazy to risk it all and be an entrepreneur,” Hyman said. “But I think that it’s paid off and we’re really excited and so thankful and appreciative to be here.”

Robert Verdi hosted for the evening and had much to say on the topic (as he does with most topics). “Porn has always been the biggest thing in digital media. Online banking is big too, because people check their balance to see if it’s changed for better or worse, then they go to the porn sites.” When asked if he considers himself to be digital savvy, Verdi emphatically replied, “No! I’m a total tech-tard!”

The key note address was delivered by Barneys creative ambassador-at-large, Simon Doonan, who arrived at the theater donning a metallic cobalt blue rain coat. As for his two cents on the conversation du eve? “Thanks to social media, many more people are walking down the street in a distracted fashion and as a result of not looking where they are going, they are treading in dog poop. This is a good thing because it makes me laugh and it’s also great for shoe sales at Barneys.”

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