LICENSING EXPO: repositioning campaign for the largest trade show within the $150 billion global licensing marketplace
LICENSING EXPO Trade Show: re...
PREVIEWS INSIDE OUT: Blog and Social Media Platform for the luxury division of Coldwell Banker Previews International
PREVIEWS INSIDE OUT: Blog and...
At the forefront of the new generation of architects is Chinese studio MAD. Led by Beijing-born architect Ma Yansong, MAD is a global architecture firm committed to developing futuristic, organic, technologically advanced designs that embody a contemporary interpretation of the Eastern affinity for nature. The studio is globally recognized as a creative pioneer, boasting some of the most experimental designs to have been built since its inception in 2004. MAD made American headlines in 2014 when it was selected as principal designer...Read Full Article
The Cal Neva Resort and Casino, once owned by Frank Sinatra, is known for its decadent and mysterious history. In the 1950s and 60s, The Rat Pack frequently performed and Hollywood's elite like Marilyn Monroe and the Kennedys fled to the resort to escape the public eye. In more recent decades, the Crystal Bay property has fallen into serious decline. Cal Neva will soon have a new lease on life, with developer Criswell-Radovan executing a complete renovation of the resort. The overhaul...Read Full Article
Informal retail options such as small independent stores, kiosks, and open-air markets, dominate the African landscape, even among the middle class. Malls, shopping centers, and other formal retail options are limited to primarily a handful of urban areas across the continent. Low rates of formal retail combined with increasing urbanization means massive room for growth within Africa's retail sector. A 2014 report from A.T. Kearney identifies Africa's most attractive retail markets today and those that offer the most potential in...Read Full Article
Most luxury media sources are not what they claim to be, meaning that they do not actually reach the ultra-high-net-worth (UHNW) market. Reaching the wealthiest demographic is much harder and more expensive than most realize, as it requires delivering relevant content to a group that most of the population simply cannot relate to. In fact, true luxury marketing is almost the antithesis of mass marketing tactics taught by most universities. It makes sense, because what is...Read Full Article
We all know that the way we watch TV is gradually shifting from cable to streaming. In 2014, online streaming viewers grew at a rate of 60 percent, while TV viewership was down four percent. The standard metrics used for decades to measure television audience size and composition such as Nielsen ratings, are no longer viable or accurate, misreported due to DVRs, web viewing, and smart phones. Online streaming has undoubtably disrupted the established methods of television...Read Full Article
In a tremendous sign of confidence in the downtown Chicago real estate market, Chinese developer Wanda Group is breaking onto the scene with an 88-story riverside tower. The $900 million high-rise planned for the Lakeshore East neighborhood will house 390 condos, a five-star hotel with 250 rooms, and 9,000 square feet of retail space. Wanda Vista, as the project is named, is the biggest project announced since the recession. Though construction has picked up in the last year or...Read Full Article
A newly released report from Agility Research highlights the varying nuances and personality traits of luxury buyers across Asian countries, further suggesting that no one strategy fits all when it comes to marketing to Asian consumers. The report, which recorded attitudes and shopping habits of the top 25 percent of consumers in select Asian countries based on household income, splits affluent Asian consumers into four different categories. The "Exclusivity Seeker" has a large disposable income to...Read Full Article