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Sex, Glamour and Dolls! Have it all!

Before "Sex & The City" "Girls" or "50 Shades Of Grey" there was Valley Of The Dolls! Anne, Jennifer and Neely were the first "IT Girls". On July 4th be part of the cult culture classic that's sold over 31 million copies to date! Get the look www.RedCherryLashes.com Then get the book www.ValleyofTheDolls.com
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AMAZING GRACE! Calvin Klein is working it when it comes to their advertising lately.

Calvin Klein, Inc. announced its Fall 2016 ad campaign for all of the brands under its portfolio including Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. This year the campaign features a wide arraay of stars including surprise campaign star Grace Coddington. The iconic former Vogue creative director can be seen in her usual all black attire with the caption “I purr in my Calvins”. Just purrrrfect for the...
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Great story about a revolutionary NYC boutique

Fashion insiders sometimes use war metaphors to explain their world—they describe going to the collections in New York, Milan, and Paris as being in the trenches—and that can be a shocker. How, one may ask, can sitting at a fashion show watching done-up models strut up and down the runway, while showing off the latest trends in frocks, leggings, jackets, and jumpsuits to the beat of Lady Gaga, have anything to do with such a...
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Ever trendy and always on the pulse of what’s happening now – Edina and Patsy are back in style

What happened to Patsy’s and Edina’s closets in the 24 years between the beginning of the hit British television series “Absolutely Fabulous” and its new movie incarnation? Rebecca Hale, the stylist for “Absolutely Fabulous: The Movie,” had only six weeks to find looks that reinvent the characters for a modern fashion audience. Patsy (Joanna Lumley) and Edina (Jennifer Saunders) have updated their over-the-top Lacroix looks for British designers like Stella McCartney and Sibling, while still...
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Iris Apfel Emojis Are Here!

While Iris Apfel is candid about her lack of technology skills, that hasn’t stopped her from tapping into how many of us express our feeling these days. The fashion icon, 94, has launched her own emoji keyboard featuring 42 emojis, stickers, and GIFs that feature Apfel, her signature sayings, and items from the Iris Meets I.N.C collection, to correspond with the line’s Fall campaign, which was also released today. “I’m a little old for emojis, and I didn’t...
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Noted Teen Photographer Brooklyn Beckham Shot Burberry’s Latest Fragrance Campaign

We know that accomplished photographers and their overworked assistants are rolling their eyes over this bit of news; however, the situation shows the power of the Beckham brand and that it will continue to flourish under the creative touch of the second generation. Read more in http://nymag.com/thecut/2016/07/teen-photog-brooklyn-beckham-shoots-for-burberry.html?mid=fb-share-thecut
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Drugs, Sex, and Glamour: 50 Years of ‘Valley of the Dolls’

This months ELLE Magazine has a lot to say about Valley of the Dolls - and it's all scandalously good reading. Read the article, read the book and get the look with the 'Official' Valley of the Dolls eyelashes designed by RedCherryLashes.com http://www.elle.com/culture/books/a37440/valley-of-the-dolls-50th-anniversary/
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Architects to Watch: MAD

At the forefront of the new generation of architects is Chinese studio MAD. Led by Beijing-born architect Ma Yansong, MAD is a global architecture firm committed to developing futuristic, organic, technologically advanced designs that embody a contemporary interpretation of the Eastern affinity for nature. The studio is globally recognized as a creative pioneer, boasting some of the most experimental designs to have been built since its inception in 2004. MAD made American headlines in 2014 when it was selected as principal designer...
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Cal Neva Resort to be Restored to Former Glamour

The Cal Neva Resort and Casino, once owned by Frank Sinatra, is known for its decadent and mysterious history. In the 1950s and 60s, The Rat Pack frequently performed and Hollywood's elite like Marilyn Monroe and the Kennedys fled to the resort to escape the public eye. In more recent decades, the Crystal Bay property has fallen into serious decline. Cal Neva will soon have a new lease on life, with developer Criswell-Radovan executing a complete renovation of the resort. The overhaul...
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Africa’s Massive Room for Retail Growth

Informal retail options such as small independent stores, kiosks, and open-air markets, dominate the African landscape, even among the middle class.  Malls, shopping centers, and other formal retail options are limited to primarily a handful of urban areas across the continent. Low rates of formal retail combined with increasing urbanization means massive room for growth within Africa's retail sector. A 2014 report from A.T. Kearney identifies Africa's most attractive retail markets today and those that offer the most potential in...
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The Lie of Luxury Media

Most luxury media sources are not what they claim to be, meaning that they do not actually reach the ultra-high-net-worth (UHNW) market. Reaching the wealthiest demographic is much harder and more expensive than most realize, as it requires delivering relevant content to a group that most of the population simply cannot relate to. In fact, true luxury marketing is almost the antithesis of mass marketing tactics taught by most universities. It makes sense, because what is...
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Marketing Opportunities Emerge From The “Death” of TV (As We Knew It)

We all know that the way we watch TV is gradually shifting from cable to streaming. In 2014, online streaming viewers grew at a rate of 60 percent, while TV viewership was down four percent. The standard metrics used for decades to measure television audience size and composition such as Nielsen ratings, are no longer viable or accurate, misreported due to DVRs, web viewing, and smart phones. Online streaming has undoubtably disrupted the established methods of television...
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Wanda Vista Tower to Transform the Chicago Skyline

In a tremendous sign of confidence in the downtown Chicago real estate market, Chinese developer Wanda Group is breaking onto the scene with an 88-story riverside tower. The $900 million high-rise planned for the Lakeshore East neighborhood will house 390 condos, a five-star hotel with 250 rooms, and 9,000 square feet of retail space. Wanda Vista, as the project is named, is the biggest project announced since the recession. Though construction has picked up in the last year or...
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A Psychographic Understanding of Asian Luxury Consumers

A newly released report from Agility Research highlights the varying nuances and personality traits of luxury buyers across Asian countries, further suggesting that no one strategy fits all when it comes to marketing to Asian consumers. The report, which recorded attitudes and shopping habits of the top 25 percent of consumers in select Asian countries based on household income, splits affluent Asian consumers into four different categories. The "Exclusivity Seeker" has a large disposable income to...
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Denim Vet Introduces Technically Complex Line

Denim industry vet Gonzalo Posada, whose experience in apparel includes a dozen years at Guess Jeans starting in the late 1980s and helping put True Religion on the map, has launched his own line from a downtown LA HQ. Eight Field of Freedom jeans are entirely handmade, sewn using century-old machines Posada pulled out of the graveyard and fixed up himself. Their labor intensive construction includes a delicate yet technically complex pick stitch employed by Japanese designers of the 19th century that takes...
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The Reinvention of Commercial Real Estate

The value of commercial real estate took a drastic fall as a result of the 2008 global financial crisis, but in the seven years since, it's made a remarkably strong recovery when compared with other sectors. A CBRE sponsored report found the outlook for commercial real estate (CRE) and the levels of rent it could command to be positive. Spain, Ireland, Sweden and the UK reported record levels of investment in 2014, and the overall level of CRE...
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Cavalli-Branded Hotel Tower Coming to DTLA

Our client, The Ritz-Carlton Residences at L.A. Live, set the bar for luxury hospitality in Downtown Los Angeles. Now it looks like others are following suit. It's been confirmed that a Roberto Cavalli-branded, 183-room hotel will be coming to the South Park District of Downtown Los Angeles. The five star hotel will be the first of it's kind in the world, and will of course exponentially increase the international draw of South Park, already home to...
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The Price of Hollywood’s Biggest Night

The 87th Academy Awards are upon us, and Hollywood's biggest night is of course synonymous with record breaking spending. Perhaps the most shocking figure of 2015 is ABC's record sale of commercial time during the show, which reached an average of $1.95 million for a 30 second spot. With a predicted 43 million viewers tuning in on Sunday, thats 22.6 viewers-per-advertising dollar - a 12% higher premium than the Super Bowl XLIX. The Academy of...
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Behind the Scenes at 2775 Cahuenga

Last week, MC2 was on the set of a video shoot for Lennar's 2775 Cahuenga community. Actor Rib Hillis of Extreme Makeover Home Edition stars in the ad, which offers a glimpse into this gated enclave of homes tucked in the Hollywood Hills. The final edit will be released later this week, and the grand opening at 2775 Cahuenga is on February 21st.
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Luxury Real Estate Reaching New Heights in NYC

Two astounding luxury residential developments are breaking records in NYC. 432 Park Avenue, by developers CIM Group and Macklowe Properties, officially became the tallest residential building in the western hemisphere when the concrete for the tower's 97th floor was poured back in October. At the end of December, the Manhattan record for most expensive condo was shattered when Extell Development's One57 90th floor duplex penthouse sold for $100.5 million. While both towers have taken beatings from architectural...
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