NIM (Nutrition In Motion) is a new and economical express diet delivery service by the founders of Fresh Diet. Unlike the competition, Nutri-System, Jenny Craig, NIM has the added advantage of incorporating fresh ingredients into their meals.

The object of the campaign was to appeal to a younger audience (20’s and 30’s) or those who feel young, with a more provocative approach in the imagery and messaging. The campaign intentionally doesn’t show faces so that the consumer can visualize themselves ¬†with a more slimmer and sexier waistline.

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