Utah’s only 5-Star and 5-Diamond resort is developing 54 new residences. Designed as a contemporary interruption of the renowned Stein Eriksen Lodge, the development is being marketed as Stein Re-Envisioned.

As part of the overall marketing strategy, MC2 strategically wove the lustrous past with the new modern vision to target and engage the next generation of Stein Eriksen loyalist. The program consisted of an updated identity that was marketed through a balance of digital, film, virtual, print and point-of-sale.

The new Stein Eriksen Residences was over 50% reserved within weeks of going to market.

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